A recognisable position
We define who you serve, what problem you solve and the reasons behind your proposition. The message starts with facts about the business.
Brand identity · A shared direction
Brand strategy and identity
Help people recognise your value before you have to explain it twice.
We work on positioning, naming and visual and verbal identity to give your offer a common direction. A foundation that can then carry through to your website, proposals and product.
The craft of connecting the pieces.Código Palanca
The starting point
What you do has value. The way you describe it makes it unclear.
Every presentation uses a different message. The design no longer represents the company, or it is difficult to explain why someone should choose you. We identify what deserves to sit at the centre of the brand and how to express it clearly.
An identity that works together
Name, language and visual resources follow one idea. Each point of contact can be recognised as part of the company.
Direction for communication
We provide guidance and examples for writing, designing and presenting your offer. Your team has a reference for everyday work.
From the objective to concrete work
What we can work on with you.
A good fit when launching an offer, refreshing an identity or reorganising services that have grown. It can be commissioned independently or as part of a website or product.
Define my next stepPositioning
Review of the offer, audiences and context. A value proposition, supporting arguments and decisions about what should distinguish the brand.
Naming where needed
Naming criteria and reasoned proposals. An initial check of use and availability within the agreed scope.
Visual and verbal identity
A graphic system, tone and core messages. Applications that show how the chosen direction works.
Usage guide
Guidelines, resources and examples for maintaining consistency. Handover is adapted to the materials the team needs to produce.
The scope distinguishes strategy, naming, identity and applications. An initial name check does not replace a legal search or registration with the relevant authorities.
Código Palanca applied to your project
Decide. Build. Check.
We start with your current offer and its points of contact. We agree on what needs to change and which materials will be used to assess the new direction.
We listen to the business
We review what you sell, the questions you receive and what customers need to understand. We distinguish the current identity from the decisions that remain useful.
We define the direction
We assess messages and visual options against the positioning. The choice is explained by its function as well as its appearance.
We apply it to real materials
We test the identity in the agreed formats. Applying it helps refine the system and establish clear instructions for use.
Before you start
Questions about Brand identity.
Decisions worth clarifying before building.
Can you work on the message without changing the logo?
Yes. We review the specific problem and preserve the elements that work. The work can focus on positioning, the structure of the offer or verbal identity.
Can brand identity be commissioned without a website?
Yes. It can be an independent project. If we develop the website or product later, that direction becomes the shared foundation.
How is an identity proposal chosen?
We agree on criteria before designing: audience, positioning and main uses. We present the proposals applied to materials so you can assess how they work.
What does the team receive to keep using the brand?
The resources and guidelines defined in the proposal. These may include graphic files, messages, tone guidance and application examples in the agreed formats.
Let’s discuss your next step
Let's clarify what your business should communicate.
Show us how you present yourself today and where you see a gap with what you actually do.